Inside The Bottle People Brands and Stories eBook Arthur Shapiro
Download As PDF : Inside The Bottle People Brands and Stories eBook Arthur Shapiro 
Inside the Bottle People, Brands, and Stories is an intimate and informative behind-the-scenes window to the global liquor and wine business by one of the industry’s leading marketing gurus. As an industry insider and publisher of the popular blog, Booze Business, Arthur Shapiro provides a unique view that appeals to a diverse audience. Marketing, alcohol, and short story enthusiasts alike can learn from and laugh along with Shapiro’s experiences. Inside the Bottle gives a sometimes shocking look at the U.S. alcohol industry in a conversational and entertaining style. It focuses on the key players, their relationships, and stories. It’s about marketing and sales, brand building, image and product excellence, and what it takes for a brand to win. It’s about how a successful industry has evolved and been fashioned.
Inside The Bottle People Brands and Stories eBook Arthur Shapiro
Arthur Shapiro has given us the inside scoop on the rise and fall of a dynasty. Britain has the Royals, America has the "lucky sperm bank", every bit as much of a dynasty in the Booze Business and notable others. What we have here is a handbook on how to succeed in the age of Mad Men and how to translate that success to the current day. What I loved about this book, is that is a master class in Marketing. What works, what looks like it should work, and what fails. The lessons are applicable to any industry and show the progression from an age of Industry tycoons to the age of the independent entrepreneur, from the recognizable brand and its associated status to the small craft brewer. From mega industry to small, high quality personal statements. You will read about the importance of relationships - the bartender as master marketer. As millenials fill the bars and have more expendible cash, the industry is changing, social media and product placement are taking center stage. Fortunately for us, Arthur Shapiro has been along for the ride. This is a manual for anyone who wants to learn marketing! Bring your sense of humor; this is a riotously funny book filled with real life anecdotes; you can't make this stuff up. You will laugh and you will learn - it's a win-win!Product details
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Tags : Inside The Bottle: People, Brands, and Stories - Kindle edition by Arthur Shapiro. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Inside The Bottle: People, Brands, and Stories.,ebook,Arthur Shapiro,Inside The Bottle: People, Brands, and Stories,BIOGRAPHY & AUTOBIOGRAPHY Business,BIOGRAPHY & AUTOBIOGRAPHY Personal Memoirs
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Inside The Bottle People Brands and Stories eBook Arthur Shapiro Reviews
This is a wonderful book of stories if you are in the business of selling booze. Very inspiring and informative!
Arthur shows a unique insight into the complex and tangled landscape of the "booze business." He has a flair for depicting the behind the scenes drama, and shares interesting characters assessments of the industry players. I want more!!
Great stories about an often overlooked industry because of its perceived "sin" nature. Wacky, insightful and fun as it exposes the hubris of the powerful and the maneuvering of the hired guns to get something; mostly better and right, done.
For those of us connected to the industry, those who enjoy the lore behind drinks, those who just want a great read, or those who just want to be entertained....highly recommended.
This is a thoroughly entertaining read, featuring wonderfully relevant stories from the alcohol industry, infused with thought-provoking research /marketing /management /entrepreneurial insights gleaned from a lifetime of real world experience, and sprinkled throughout with humor. Indeed, some of the stories are absolutely hilarious, and the illustrations are marvelous. Well done, Mr. Shapiro.
As being part of the industry with Mr Shapiro, it was great to relive the growth of some of our key brands along with reliving the people he has written in his book. I thought the book was very well written and would recommend his book to anyone who would like to see how important brands in our industry grew from their beginnings to currently millions of cases per year.
Here is a delicious book for anyone interested in a peek into the world of corporate intrigue (a la the late, lamented, Jos. E. Seagram and Sons) or a look forward to how the booze world is evolving thanks to a cadre of creative entrepreneurs, each with their own crafts and ingenuity.
This started as a collection of this prolific writer’s blogs, worth subscribing to at [...] . Having lived through many of the experiences described, I had a few good laughs at some of the executive antics he describes. This alone makes for a good read, whether as an insider who experienced the drama or someone who wants to peer into the tent. (The circus reference is not an accident.)
An even more colorful aspect of this very entertaining read is the collection of interviews with, and stories about, the movers and shakers who are shaping the future of the beverage business, some with their newly created gins or whiskeys, and others more involved with the sales and marketing end of the trade.
And, we get a glimpse into life on the Mongolian road as the author takes on a consulting assignment in Ulan Bator. Another chapter, Industry Legends – Thinking outside the bottle, talks about some of the famous, at least in the industry, names, such as Michel Roux (“the man who put Absolut on the map”), and lesser known, but even more fascinating characters, such as Dale DeGoff, aka King Cocktail.
Arthur Shapiro has given us the inside scoop on the rise and fall of a dynasty. Britain has the Royals, America has the "lucky sperm bank", every bit as much of a dynasty in the Booze Business and notable others. What we have here is a handbook on how to succeed in the age of Mad Men and how to translate that success to the current day. What I loved about this book, is that is a master class in Marketing. What works, what looks like it should work, and what fails. The lessons are applicable to any industry and show the progression from an age of Industry tycoons to the age of the independent entrepreneur, from the recognizable brand and its associated status to the small craft brewer. From mega industry to small, high quality personal statements. You will read about the importance of relationships - the bartender as master marketer. As millenials fill the bars and have more expendible cash, the industry is changing, social media and product placement are taking center stage. Fortunately for us, Arthur Shapiro has been along for the ride. This is a manual for anyone who wants to learn marketing! Bring your sense of humor; this is a riotously funny book filled with real life anecdotes; you can't make this stuff up. You will laugh and you will learn - it's a win-win!
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